Provoq | Strategic and Creative Branding
Look and sound as great as your vision™Archive for Brand Campaigns
Brand Campaign – TD Bank IT Division
Recruitment goes Branding for results...and did it ever!
TDit Brand Proposal
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Branded TTC Ad banner; result causes bank server crash.
HR Recruitment website
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TDit Merchandise
Client: TD Bank Financial Group – IT Division Recruitment Campaign
Challenge: Attract and retain IT personnel during the IT Boom.
Solution: Brand TD’s IT Division, dispel and
improve internal and external perceptions, acknowledging unique IT culture within a big bank culture while also creating renewed energy and life by creating TDiT as a Brand within TD Bank’s Financial Group.
Services: Brand Strategy, Market Strategy, Tagline, Writing, Design, Packaging, Website, Flash/Powerpoint Presentations, Tradeshow Strategy and Booth, Incentive Items including Shirts, Laptop Bags, Mouse Pads, T-shirts and of course Rub-on-tattoos, Posters, Advertising Campaign, Co-op student campaign, recruitment web banners, Presentation Folders and Branded Announcements.
Brand Recruitment Campaign includes: Brand Name, Brand Identity, Brand Tagline, Brand Website, Brand Communication, Brand Campus Posters, Brand Transit, Newspaper and Web Advertising, Brand Recruitment Booth, Web, Web Flash videos episodes, Brand Incentives including mouse pads, laptop bags, shirts, t-shirts, and rub-on-tattoos.
Results: Campaign was so successful, there was a surge of potential applicants registering online to crash online server.
With more then enough applications, attention was redirected towards retention, keeping existing personnel happy and content – which was evident in employees volunteeringly posting up TDiT campaign ads within their own work areas as well as use of other TDiT branded items.
Link: tdit.com
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